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GAT Boss Babe: Nicole Myden

Every month we’re featuring one of the incredible Boss Babes that we know. Meet our March GAT Boss Babe, Nicole Myden. Nicole had a successful PR company in LA that she continued to run in Scottsdale when she moved here three years ago. Get to know her story below!

Company Name: The PR Concierge, LLC

Instagram Handle: @nicolemyden & @thePRconcierge

When did you start your company?

Started it in 2017 here in Scottsdale/Phoenix; in a prior lifetime, had my own boutique PR firm I ran in Los Angeles separately for eight years called Nicole Myden Public Relations.

What was the best cocktail you've ever had and where was it?

Any drink on the menu at One & Only Palmilla in Cabo.

What has been the hardest obstacle you have had to overcome when starting your business?

My first year-two years, things were booming; all business was referral and I was riding high. Was feeling more aligned than ever and then life unexpectedly knocked the wind out of me my second year in business and I suddenly lost my Father. You can never be prepared for these types of situations - I wish I could have taken a few months off to fully start the healing process sooner and not have to worry about pushing the business forward. But, I am single and I made the choice to start this business and I had no one to run it but me. 2019 was the most difficult year of my life. To be able to spend thousands of dollars with trauma healers and energy workers, healing in the healthiest way possible behind the scenes, while hustling and aligning to constantly pick up new clients and business and produce weekly results for them was not easy at all. I truly don't know how I've been able to push through other than my faith that the darkest times always push us back into the brightest lights. And trusting there is so much abundance ahead for me to relish in and experience. What keeps me going is thinking about the future family I will create; doing life with the most amazing partner and having so many beautiful and blessed chapters ahead to look forward to!

Have you ever thought of quitting? What did you do to get you back on track?

Yes, 2019 was a mess. Through the grieving process of losing my Father - my clarity became so strong about where I want to go and what I do with my life. How I want to thrive, the energy I want to sit and what this next decade, chapter and phase of my life is going to look like. The most beautiful thing is that without knowing how all the puzzle pieces fit quite yet, I've detached from needing to be Nicole Myden "The PR Girl." For twenty-years, I've been in public relations. I built a fantastic name and career and network for myself in Los Angeles for 17 years and then here in a brand new city the last three years. I want people to want to be around me because of my soul and who I am, not for how I can help them get into magazines. Turning 40 last year and truly detaching from who I thought I needed to be and sitting in the authenticity of what feels good to me is where I have personally found the most peace in my days. My life and worth is not defined any longer by needing to be a business owner in a way it once was. I am worthy and valuable no matter how I chose to spend my days. Something I wish I could go back and share with my 30-year old self.

What do you like to listen to in your car? (podcasts, music, audiobooks, etc.)

A dance party typically starts in the car as soon as my 90s jams come on. I love music, it has no doubt gotten my through my darkest times....anything from Michael Jackson to Brittany Spears to NSYNC to Maroon 5 to Michael Buble to Coldplay and Dan and Shay. I love Frank Sinatra - very nostalgic to Benny Goodman too. I have a few regular podcasts on repeat that I listen to weekly: Vibe Higher with Taylor Stone, Hustle Sold Separately with Matt Gottesman, SoulTalk with Kute Blackson, That's So Retrograde by Elizabeth Kott and Stephanie Simbari.

Who is someone you look up to? (Can be famous, family… or famous family.)

My Mother. I admire her strength and heart more than I could ever share. She's a warrior and has been the most amazing Mom. A gift to us all and I thank God for her everyday that she's my Momma. So grateful for her spirit.

What do you like to do when you are not working?

Play; outside time; hiking almost every weekend. Time with family and nephew. Love weekend trips and love going to the movies (movie trivia is my thing)! Working out, being around like-minded soulful and spiritual conversations. I read a lot for pleasure too.

If you could give any advice to yourself 10 years ago what would that be?

Start meditating immediately (I wish I had taken up a daily practice in my early 30s); don't start your business again when you get to Scottsdale and take a Daddy/Daughter trip so you always have the memory of a special time for just the two of you. What's for you will find you always...

*If know a really awesome Boss Babe, or you are a really awesome Boss Babe, and want to be featured on our blog, we want to hear from you! Shoot us an email:

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