It goes without saying that in this day and age, it is extremely important for everyone who owns a business to be on social media, including vacation rentals. And having an active, engaging, and inspiring Instagram account should be at the top of the priority list. It may sound silly now, but listen to a few of these stats:
Instagram has 1 BILLION monthly users.
The average user spends about 28 minutes per day on the app.
In those 28 minutes, they are visiting at least one business profile.
In its 10 years of existence, Instagram has created a worldwide reach that’s connected people and brands across continents. Being in the travel industry, this is highly advantageous for vacation rentals because the majority of visitors are coming from out of town. Imagine if you can get your property seen on Instagram by even a small percentage of the millions of users every day. It’s imperative to start thinking of Instagram as more than a social media platform, and instead as a way of marketing and advertising your home.
GAT currently has a few homes as our social media clients, and one of the most common DMs we get is individuals interested in booking and available dates. Not to mention, any time a house is tagged by an influencer, we see an uptick in followers and engagement – which is also why it’s important to keep your home’s overall decor and aesthetic in mind as well, but that’s for another post.
It isn’t enough to post beautiful images of your home. Connect with your audience by listing your top recommendations in the area, using relevant hashtags, and providing content they want to see. Consider having a stylized photo shoot done at your house with models and cute decor to make the photos feel more candid, rather than just an empty room with furniture.
Remember, you need to show your audience what makes you different from the rest of the homes on AirBnb and VRBO. And having an active Instagram account with a great aesthetic is a way to start. If you’re in need of assistance in running your current account or want to start from scratch, GAT is here to help! Visit our Small Business Help page to inquire!